There’s a reason we buy everything from shoes, shampoo (and even high-end zit cream) from celebrities. We feel connected to them. We trust them.
Celebrities are brands, and they tell a story of fashion, vitality (or clear skin) and we rush to dial “1-800-Buy-MyStuff” at their command.
Your Brand Story
The most powerful tool you have to build greater connection and foster deeper trust with your target market is your brand story. How are you telling it? More importantly, who is telling it?
It May Not Be Who You Think…
Our world is no longer a world of top-down marketing decrees. Customers can instantly take to social media and have an audience of hundreds, thousands (or even millions). In that moment, they are shaping your brand story.
Telling the brand story has become a collaboration between the customer and the company like never before. Capitalizing on powerful customer experiences can build the credibility of your brand in the mind of your target market.
It’s Not Just What You Say…
It’s not just what you say, it’s how you say it!
The right words create a powerful image or experience for a customer or potential client. The perfect word–literally, one word–can say so much. (Ex: Always Coca-Cola)
I bring your brand to life. Whether you know you need a brand refresh, you’re facing a new product launch, or you’re just looking to bring your business to the next level, I can help you navigate that process, ensuring that your content and new media marketing reflects the actual value your brand provides in the world.
If you are seeking for clarity and congruity in crafting a powerful brand story across multiple channels of new and traditional media, then you have found the right place!
The part of your brand that your most rabid customers respond to is driven by your passion. A vision for what you do and how you do it. Human passion emerges from the limbic part of the brain which controls feelings but has no capacity for language. Yet clarity is essential to driving sales and creating momentum.
You know your business. I help you communicate your value clearly, articulately and effectively (and by effectively, I mean in a way that drives more $$ and more engagement—i.e., brand advocates).
Reach out and let’s create something really special together.